4/1/2023 0 Comments Google pay per click![]() ![]() CPC bid, the Ad Rank thresholds, the competitiveness of an auction, the context of the person's search, and the expected impact of assets and other ad formats to determine Ad Rank. We combine the auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the max. ![]() CPC if, for example, you’ve enabled Enhanced CPC or if you've set a bid adjustment. And if there are no competitors immediately below you (for example, if no competitors other than you have cleared their Ad Rank thresholds), you only pay the reserve price. (See Ad Rank thresholds to learn more.) Keep in mind that your actual CPC may exceed your max. CPC because with the Google Ads auction, you only pay what's minimally required to clear the Ad Rank thresholds and beat the Ad Rank of the competitor immediately below you. CPC) bid, which is the most you'll typically be charged for a click.Īctual CPC is often less than max. You're often charged less - sometimes much less - than your maximum cost-per-click (max. Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. ![]()
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